You run a business. You have a website, it looks professional. And, as they said in “Field of Dreams”, if you build it they will come. Right? Not so much. As of 2013 there are 644 billion active websites online, and that number is increasing daily. Therefore, if you build it, they will come is not so true anymore.
Social media is absolutely necessary for the success of your website. And often the success of your business hinges on the success of your website.
That being said, social media is overwhelming. And confusing. And time-consuming. It can be all of those things, I agree. I’m here to help you to devise a plan though. Automation is available to you so that minimal time is spent. Also, a basic understanding of various social media sites is necessary.
The bare bones basic social media sites that you must be on is Facebook and Twitter. For SEO purposes you should have Facebook, Twitter, and google+. You should have them. Interaction is up to you, and SEO doesn’t care if you post 1 tweet or a million.
However, what I would like to address is the human element. Anyone can get thousands of Twitter followers, thousands of Facebook followers (you can even buy them, not kidding), however, unless you are going solely for bragging rights, you want followers who are real people and who you may eventually be able to convert into clients. I highly advise that once a week (minimum) you comment on your posts, start a dialogue with your fans, friend some of them back, etc. Let them see the HUMAN behind the website. It makes all the difference, seriously.
That being said, I also recommend posting to Facebook and Twitter a minimum of 3x per week. I have a formula! It makes it easy. Post a blurb about your product/service with a relevant photo, and a link to your site/landing page. That simple. Don’t have time to do that 3x a week, or don’t remember? Automate it!
Hootsuite is a free site where you can input all of your social media and schedule it out days, weeks, even months at a time.
If you have time to post a blurb 3x a week but don’t want the hassle of posting to all the social media venues, use a site called If This Then That in which you set up “recipes” like “if I post on Facebook, then share on Twitter” or “if I update my wordpress blog then share on Facebook”. It makes it much easier.
Automation is great, and I dare say that some automation is necessary. However, please don’t forget to engage with people. At the minimum, engage on Facebook 1x per week. It is important for the human element.